Co -Education

Co –education is considered to be best system of education- The most important parameter of countries progress is education . so, it is not whether the school is all of girls or the school is all of all boys the school, so it should be the guiding forces where the schools are built to impart knowledge to the children. Gone are the days when the girls were not allowed to go out by themselves and talking to boys was considered to be orthodox. Today can you imagine a workplace without a women . ell times have changed girls today are keeping pace with men and they have to be groomed to face competition & challenges in their carrier. Ones this is there any point of segregating the girls and the boys and sending them to different school . co-education provides the right base for child’s education ,beside attaining college and understanding and respect for opposite sex it is also important . it lays foundation for a balanced individual . Co-education helps the boys and gir ls to intermingle and understand each other well.They become more broad-minded and tolerant towards the opposite gender. They interact freely with one another, thereby overcoming hesitation and shyness. Thus, co-education leads to a healthy and harmonious relationship between boys and girls. Co-education moves out discrimination against boys and girls. Co-education also gives equality to both the sex. In fact boys become more conscious about their habits and behaviour attitude and dressing sense. This not only disciplines the boys but also girls. This also helps in their future life. Co -Education Co –education is considered to be best system of education- The most important parameter of countries progress is education . so, it is not whether the school is all of girls or the school is all of all boys the school, so it should be the guiding forces where the schools are built to impart knowledge to the children. Gone are the days when the girls were not allowed to go out by themselves and talking to boys was considered to be orthodox. Today can you imagine a workplace without a women . ell times have changed girls today are keeping pace with men and they have to be groomed to face competition & challenges in their carrier. Ones this is there any point of segregating the girls and the boys and sending them to different school . co-education provides the right base for child’s education ,beside attaining college and understanding and respect for opposite sex it is also important . it lays foundation for a balanced individual . Co-education helps the boys and gir ls to intermingle and understand each other well.They become more broad-minded and tolerant towards the opposite gender. They interact freely with one another, thereby overcoming hesitation and shyness. Thus, co-education leads to a healthy and harmonious relationship between boys and girls. Co-education moves out discrimination against boys and girls. Co-education also gives equality to both the sex. In fact boys become more conscious about their habits and behaviour attitude and dressing sense. This not only disciplines the boys but also girls. This also helps in their future life.

Consumerist Society Essay

What are the pros and cons of living in a consumerist society? Our world is one big shop. Everyone run, buy and scream every day for things they don’t even need. People become on big stampede which don’t care about anything else except goods. The most obvious advantage of living in consumerist society is better living standards. Consumers circulate turnover and that is how our standards of living is increasing. Another advantage is that people have wide range of products to select from. Everyone can compare price, size, color and anything thing else they want personally to fit their needs. Another important point is that shopping provides recreational activity for the whole family. They can get to the supermarket and spend there all day in recreational activities and shopping. As for the disadvantages of consumerist society that rich people gets richer and poor – poorer. While rich people enjoy their lives and don’t care about others, poor people get more and more into debt. Greedy employers exploit workers and make a huge profit. An even stronger argument against is that major production and consumption causes a lot of waste and pollution problems. From trash our planet started warming and it caused giant problems all over the world which are bigger than consumption. To sum up, I want to say that consumption is good if the people are not forced to buy what they don’t need. Everyone has a right to choose what they need. People shouldn’t be used as cheap work energy. Machines are created for that.

How people do things that are not suppost to do Essay

How people do things that are not suppost to do - Essay Example Not only does the apparently unmotivated take on motive; perversely, we become visitors to a prison rather than readers of a philosophical discourse:† â€Å"The speaker denies his madness by calling himself a victim of the principle he has outlined. Yet his language hovers between calculation and illogic. The narrator explains "why I am here . . . wearing these fetters" by reference to a cause that is only a perverse absence of cause. From the standpoint of realistic representation, the perverse narrator betrays his deviance through linguistic peculiarities. â€Å" â€Å"†¦he assumes an understanding of what he has not yet explained. Both fictional speakers break accepted conventions by employing the definite article, where "the idea" and "the murder" have not been previously explicated. If we read these narrators as mimetic characters, their linguistic deviations may be signs of defective mental processes.† â€Å"A rhetorical moment takes the place of all ghosts, when "the imp of the perverse" drives the speaker to confess. "The rabble" would understand his behavior as a symptom of madness, but his perversity turns out to be a reflex inherent in words.† â€Å"The narrator is a man in crisis. His drinking has pushed him to the point where he is capable of violence, even against a wife who, although patient and long-suffering, is incapable of helping her husband. The two cats in this story remind him of better days, before the narrator’s alcoholism produced in his personality â€Å"a radical alteration for the worst† (598). But his substance abuse has provided him with at least one insight. He has learned that â€Å"the spirit of PERVERSENESS,† the self’s â€Å"unfathomable longing to vex itself—to offer violence to its own nature,† is a fundamental aspect of â€Å"the character of Man†Ã¢â‚¬  â€Å"The narrator’s alcoholism, his propensity for violent behavior, his acute isolation, and

In the event of peace, and a Palestinian state being formed, Palestine Essay

In the event of peace, and a Palestinian state being formed, Palestine would suffer massive economic repercussions due to lack of competitiveness and underdevel - Essay Example The current economic scenario in Palestine is not very encouraging. In the second quarter of 2007, the GDP of Palestine grew by 6.5%. The largest increases in gross value added were registered the following sectors: education (+32.1%), hotels (+24.9%), health ( +15.2%), construction (+13.9%) and agriculture (+12.8%). There was a decline however in sectors like mining, water and electricity and manufacturing. However in Gaza, due to political problems, 95% of the factories in Gaza had closed down leading to 32000 job losses. Many of these factories were approaching a point of 'no return' where owners were likely to sell their assets and shut down completely. (The Portland trust, Nov, 2007) In the previous years, between 2005 and 2006, the GDP in Palestine fell by 8.8%. In the first quarter of 2007, the GDP fell by 4.2%. This was 13.2% lower than the GDP for the first quarter of 2006.(The Portland Trust, July 2007) Besides the negative growth of the economy, it is the composition of the GDP that remains a cause for concern. The GDP is driven by Government and private consumption from aid rather than investment or production. Public sector employment for instance has increased by 60% between 1999 and 2006. Much of the foreign aid which could e used in infrastructure building is spent on salaries of government employees. (World Bank, 2007) Fig:2 Source: (World Bank Document, 2007) Even among Palestinians, the condition of those living in Gaza is particularly bad. Despite receiving aid, the number of people in Gaza living below the poverty line has increased from 21.6% in 1998 to nearly 35% in 2006. Without aid, the figure is likely to be around 67%. (World Bank, 2007) Fig:3 Source: (World Bank Document, 2007) Given the current economic scenario, it is likely that an independent Palestine face the immense challenge of managing the repercussions of years of negative economic growth and political instability. In the context of Palestine, the concept of 'peace' is crucial to the economy. According to a World Bank report, in 1968, an average Israeli was approximately 10 times richer than the average Palestinian. Today the situation is far worse. The GDP of Israel is almost 20 times that of Palestine and over 2/3rds of Palestinians live below the poverty line. (2007). This disparity in income level and lifestyle is a cause for concern. As Moshe Alamaro, a research scientist at the University of Massachusetts points out there can be no lasting peace if a destitute third world nation stress across the border to find a prosperous modern democracy. Alamaro compares the relationship between Japan and North Korea to that between in Israel and Palestine and says that Japan helped fuel economic growth in South Korea and thereby avoid any friction between the two states. Similarly, he believes that the west along with Israel needs to fuel economic growth in Palestine and thereby establish a mutually beneficial socio-economic relationship.(Alamaro, 2002) From the Palestinian perspective however, it is important to break free from the dependence on Israel. The Palestine National authority has charted a framework for Economic development. The framework suggests that dependence on Israel can be reduced by diversifying the export markets and

Space Tourism Intro Essay Example | Topics and Well Written Essays - 1250 words

Space Tourism Intro - Essay Example Over-all Introduction of the Topic This paper entitled Risk Management Analysis: Space Tourism is about the identification of risks involved–and its ways to resolve and reduce them–in getting Space Tourism in full swing. It emphasizes the risk identification; so that the concerned people can consequently apply them to reduce imminent risks in space tourism, to save lives. This paper–albeit its delicate stand towards space tourism–stresses the positive aspect of space tourism as an opportunity to bring Science and luxury travel to new heights. It looks at space tourism not a profiteering racket by industry giants but as an evolving idea of space travel capable of giving a completely safe travel option for the next destination in the outer space. This paper has emphasized the aspects, which are to be scrutinized, in the area of space travel. Generally, these aspects are: history of space travel, suborbital flights, past accidents and, ultimately, the risk id entification. The group behind this paper considers the topic as worthy of doing a detailed risk analysis since it is futuristic. And, it is simply bearing in mind the safety of people and of the entire space industry to prevent their loss of lives and their investment, respectively. Lastly, we hope that this paper entitled Risk Management Analysis: Space Tourism can be a good reference–and a scientific journal at that–for concerned people. Unless we can’t stress to NASA–and other space administrations worldwide–not to take for granted the safety issues of human spaceflights, the space industry can’t assure the riding public of a superior and safe travel experience. History of Space Tourism When the Soviet Union successfully launched the Sputnik artificial satellite fifty-four years ago on October 4, 1957 (nasa.gov), the humanity was ushered in a new era of space science which dates back from the past. Later, on April of 1961, the newspaper The Huntsville Times of Alabama reported the feat of a Russian cosmonaut Yuri Gagarin in the banner â€Å"Man Enters Space† (nasa.gov). Gagarin is said to be successful in his April 12 orbital flight in the Vostok 1 spacecraft. Alan Shepard followed suit when he â€Å"became the first American in space less than a month† (nasa.gov). These, and few others, were monumental turning points in history which started to encourage people to raise the bar in luxury travel. Recently, space travel is becoming exclusive to astronauts – or cosmonauts – and multi-millionaires who can shell out millions of US dollars for a ticket, as well. But, the more progressive breakthrough in space tourism is the relatively cheaper means to travel in the space. Private launch services and satellite builders are there to cater to people who wish to visit the  International Space Station. (nasa.gov). For those who cannot afford, there is cheaper alternative. There is even an intera ctive video game for simulated space tourism. For those who wish to have a taste inside the International Space Station, Vision Videogames LLC made an agreement with NASA to create the video game SpaceStationSim (nasa.gov) so that people can encounter lifelike missions inside the space station. But it has to provide actual experiences. To date, federal funds have also supported infrastructure development–

Gothic Cathedral in 12th-15th Centuries in Western Europe Essay

Gothic Cathedral in 12th-15th Centuries in Western Europe - Essay Example 91). There is speculation that the new style may have borrowed from Eastern styles which were used in Islamic architecture, but the main reason for the shift from rounded, rather solid and blunt shapes, to more elongated and graceful shapes is that builders acquired new techniques which gave them more freedom to try daring designs. These new building techniques shifted the weight bearing points so that walls could be both higher and lighter, thanks to the support from additional flying buttresses outside the main areas. Towns and cities embarked upon a kind of competition to outdo the efforts of neighboring places in producing the biggest, highest and most ornate Cathedral buildings possible. This meant that the Cathedral became more than the religious focal point of a city, since it began to represent the pride and ambition of the people of each city. The architectural principles of maximum height is important in the Gothic period, and this reflects the growing confidence of the Chu rch, allied with the town authorities, in in its mission of bringing salvation to mankind â€Å" Gothic forms symbolize the disappearance of the boundary between Man and God† (Frankl and Crossley, 2000, p. 277). The huge spires as in the Cathedrals of Cologne and Strasbourg, draw the eye to the heavens, and signify the aspirations of the people to praise God. The arches over doors and windows aquire a point as if to indicate once again the divine dimensions of life, and new materials from the quarries of Europe are used to beautify the external facades of rather plain buildings. Because of their extreme height, these Cathedrals became beacons and navigation points, serving to draw merchants and travellers into the cities. The floor plan of Gothic cathedrals was based on the figure of the cross, with the altar at the top, and areas for the choir or choirs at the sides. Rows of pointed arches created an impression of space within the main body of the Cathedral, and the inventio n of large scale stained glass windows added also considerable light. Smaller chapels and crypts were added around the main area of worship, allowing areas of intimacy as well as huge performance spaces for all kinds of pageant and ceremony. Long aisles were designed to provide space for processions and huge spaces catered for the burgeoning populations. All of this extra space allowed also the placement of sculptures inside the building as points for reflection and prayer, and on the facades outside as decoration. In Chartres Cathedral there are sculptures and images of Saint Peter at various points, reflecting the French Church’s loyalty to the Papal authority in Rome, and a particular veneration for this saint. Sculptures are important also as a focal point for pilgrims, and as teaching aids for congregations who were largely illiterate. In the Strasbourg Cathedral, for example, there is an ornate pillar of angels, constructed around 1230, which bears sculptures of the fou r evangelists, Christ the Judge, and angels with trumpets. This style of building is decorative as well as functional, and every corner provides an opportunity for symbolic adornment. The subject matter

Steve Jobs speech Essay Example | Topics and Well Written Essays - 1000 words

Steve Jobs speech - Essay Example To better prepare the audience for what they were about to hear, President John Hennessy reminded everyone of some of Steve Jobs’ main achievements in his life. Once Steve Jobs stepped up to the podium, he gave a more detailed summary about the key events in his own life. To better get his message across, Jobs focused on three main stories: connecting the dots, love and loss, and death. These three stories are very different from one another, yet in another way they are remarkably similar. There is one theme that runs through all of these stories—you can achieve anything at all as long as you put your mind to it. This theme was appropriate considering the demographics of his audience: young, college graduates who are looking to find their place in the world. Steve Jobs’ first story, connecting the dots, used his real life experiences to show how certain events can influence the course of someone’s life. The story of his birth showed how unwanted he was as a child, and yet at the same time his life’s journey was being planned for him before it had even began. Back in the 1970’s, becoming a college graduate was seen as the ultimate success in life (in some ways, this is still the same today). Jobs described his emotions when he was attending college even though he did not want to be there. I can relate to this because I develop these feelings from time to time. Jobs felt that college was a waste of time and he would be better served by selected only the classes that interested him. I feel that this is a very bold decision to make, especially in the context of today’s environment, where the minimum expectation is a college degree. Jobs’ choice to drop out of college would be quite radical even for today, not to mention 30 or 40 years ago. However, this brave and bold decision allowed Jobs to be influenced by calligraphy, which would later go on to influence the design of the Apple computer. Overall, Jobs†™ key instruction here is to go with what feels best in your heart. There are so many other people and institutions that tell us what we should be doing, when in fact we are the ones who know what we want to achieve and succeed at. In my view, the choices made in our lives lead to consequences, both good and bad, and it is our choices that determine the path that our life takes us down. Jobs’ second story, love and loss, shows how plans can go astray, yet the ultimate goal can still be fulfilled. Jobs found a career that he loved, not just as a means to get by. This is something that he alludes to throughout his speech, although he does not actually mention it directly. I agree that success in life is always easier if you are doing something that you actually love. If so, you are more likely to put your heart and soul into it and receive a great reward from it. For Steve Jobs, this was working day in and day out at Apple. However, he came across a fork in the road—he was ousted from the company by the Board of Directors. Many people would react badly to this, yet Jobs knew that he still loved working with computers and would not let this setback stop him from achieving his dream. He ended up creating his own company and later rejoined Apple. None of this would have been possible had he not been fired from Apple in the first place. I found this concept really hard to grasp because it seemed like his life had been taken away from him, although he eventually got it back. This unfortunate event

Marketing Strategy Final Case Study P&G Term Paper

Marketing Strategy Final Case Study P&G - Term Paper Example The most important concern is the deliberation about utilizing the new opportunity of an emerging market for pre-brushing rinse, which other Scope’s rivals are touting to their customers (P & G 258). Other basic problems include but are not restricted to what appropriate marketing strategy to adopt—should Scope be positioned as a â€Å"better tasting pre-brushing dental rinse† against its previous recognitions as a â€Å"better tasting and breath freshener† (P& G 259); manufacturing issue concerning how to produce product that will match the standardizations required by 2 Canadian Health Protection Branch, The Canadian Dental Association and Saccharin/Cyclamate Sweeteners requirements (P& G 257-258); finding alternatives to funding the marketing of Scope since the product has so far received its highest finances in years, and that funding another line of product might be helpful to reduce cost competitively (P& G 260); recognizing the significance of spend ing more on advertising another line of product to shore up customers’ interest in Scope (P & G 260); and discovering the best approach as far as Procter and Gamble’s operations and purchasing are concerned ( & G 260). Step 2: Justification for Problem Definition & Analyzing the Case Data: The cause of this important analysis of Procter and Gamble’s operations in Canada is based on the fact that other rivals in the same niche of health care product like Plax, Colgate, Listerine, Listermint and Cepacol which brandish their comparative quality of pre-brushing rinse has captured the market from Scope. This is because these other products offer consumers the opportunity to fight their plaque—â€Å"which is the soft, sticky film that coats teeth hours after brushing them† (P& G 253; P& G 262). The Canadian Mouthwash Market Shares below justifies the fact that Plax has made significant gain against Scope, having started with a mere 1% of the market share in 1988 to commanding an appreciable 10% of the same market in 1990; while Scope’s grasp of the market slipped considerably from 33% to 32.3% within the same periods. 3 Figure 1: The Canadian Mouthwash Market Shares 1988 (Units) 1989 (Units) 1990 (Units) Scope 33.0% 33.0% 32.3% Listerine 15.2 16.1 16.6 Listermint 15.2 9.8 10.6 Cepacol 13.6 10.6 10.3 Colgate Oral Rinse 1.4 1.2 0.5 Plax 1.0 10.0 10.0 Store Brands 16.0 15.4 16.0 Miscellaneous Others 4.6 15.4 16.0 Total 100.0% 100.0% 100.0% The data demonstrates that other mouthwash products like Plax, Listerine and Store Brands make significant improvements against Scope, which sales began to dwindle towards its sales peak in 1990 (P & G 250). It is believable that strategic marketing may have helped other brands to outperform Scope in the amount of market size they command; their marketing proposition has largely 4 concentrated on the abilities of their brands to help users fight their plaque, a slogan that Procter and Gamble has not adopted because of its current product which lacks the plaque-fighting ingredients (P & G 253). What Procter and Gamble thinks appropriate is to re-position Scope in a way that it would keep the product’s loyal consumers and cut back the lead Plax is currently enjoying in the market (P & G 260). This plan is achievable within the three-year period the company hopes to revamp its operational activities. Comparing the expenditures

Learing Secondary Languages should be supported Research Paper

Learing Secondary Languages should be supported - Research Paper Example Linguistic barriers prove to be the biggest barriers in the way of building up of rapport between employees because they are not able to understand one another. This paper explores some of the potential advantages of the knowledge of second language. Learning second language provides an individual with an opportunity to immigrate to the country / countries whose languages are known by him/her. Learning second language is particularly beneficial for people who are nationals of the poor countries because they do not have as many opportunities as available to people who are nationals of such advanced countries as America, Australia, Canada, and Britain. A lot of people belonging to such underdeveloped countries as India, Pakistan, and Bangladesh tend to migrate to the richer economies in order to have a better standard of living, and many of them become successful in their endeavors. Once migrated, even if they drive a cab or deliver a pizza, they earn much more than what they did in th eir homeland. They do not need very high paying jobs in order to be convinced to migrate. They become satisfied as long as they are earning more than they did in their own country. Luckily, in a vast majority of cases, they do earn more abroad. However, this opportunity can not be availed by an individual unless he/she has sufficient knowledge of the language spoken in the foreign country. In order to move to UK, an individual is supposed to have attained at least the minimum established score of the International English Language Testing System (IELTS), which in a vast majority of cases is 5, though it becomes 6 if the purpose of travel is educational. The minimum score varies from criterion to criterion, though it can not be attained unless the individual has tried to learn the second language in the past. These exams are really tough and one is checked on various linguistic abilities. For example, the four modules of IELTS check an individual’s ability in speaking, reading , writing, and listening English. Thus, an individual is considered eligible for travel only if he/she is sufficiently competent in each of the four areas of language. Once an individual manages to cross this barrier through learning second language, the world is open to him/her and he/she can totally change and improve his/her future abroad. Knowledge of second language boosts the brain power of an individual. â€Å"Children in foreign language programs have tended to demonstrate greater cognitive development, creativity, and divergent thinking than monolingual children† (Peckham). According to Moran and Hakuta (cited in Ukrainian Bilingual Programs), students with knowledge of multiple languages are able to achieve more in such academic tests as the cognitive flexibility, creativity and the Provincial Achievement Exams than students who do not have knowledge of the same. Knowledge of second language is fundamental to the attainment of higher education in foreign countries. Schools and colleges in the underdeveloped countries are not as advanced as the ones in developed countries. There is lack of research, and the paraphernalia of laboratory are not sufficient to inculcate sound knowledge of the concepts in the students. As a result of this, many students opt to study abroad, though knowledge of second

Applications of Machiavelli Essay Example for Free

Applications of Machiavelli Essay There are many ideas people can learn from history’s great thinkers and achievers. The Renaissance Era had the fastest progress in history. During this era, many thinkers and achievers such as Niccolo Machiavelli, Leonardo Da Vinci and Michelangelo introduced new ideas and new forms of art. Niccolo Machiavelli was an Italian politician and diplomat. The reason his theories are advanced is that he is already used critical thinking while he lived in a country where most people explained things using God and religion. He was also a philosopher, and his many theories about managing a kingdom were quite innovative in Renaissance times. The Prince is a manual about how to manage a kingdom successfully. The Prince was written for Lorenzo de Medici of the Medici Family, which was the best known family in the Renaissance Era. Medici Family made great contributions to the culture because it traded and paid for many works of art in that period. The Medici Family was rich and powerful in Italy, and it was the Renaissance equivalent of a major corporation. Machiavelli lived hundreds of years before the major corporation of today, but The Prince can still be used as a guide to getting ahead in business, just as it is a guide for building a successful princedom. The Medici Family had existed for hundreds of years, and it was powerful and rich just like the Coca-Cola Company. The Coca-Cola Company may also last for hundreds of years since it has been successful for over a hundred years. The Prince tells readers how to use power correctly; it also tells readers how to sustain the kingdom’s power and prevent the kingdom’s  decay. More specifically, Machiavelli tells readers that what kind of personality and morality a successful prince should have. The Prince contains some of Machiavelli’s ideas which were very advanced for that period. These ideas are still useful now and can also equally be applied to the Coca-Cola Company. The Coca-Cola Company is the leader in the beverage industry, and it is a very successful global company. Managing the Coca-Cola Company is similar to managing a kingdom. Therefore, Some of Machiavelli’s theories could be used by the Coca-Cola Company. In the chapter â€Å"How princes should honor their word† and â€Å"The constitutional principality†, I found some appropriate ideas which may be helpful to The Coca-Cola Company. Thesis statement: Although Niccolo Machiavelli died hundreds of years ago, some of his ideas such as showing only the good qualities, keeping a good relationship with people, and making the product indispensable to people are helpful to the Coca-Cola Company. Honor the word: In The Prince, Machiavelli makes some recommendations to the king about how princes should to honor their word. The recommendations can also apply to the advertising of the Coca-Cola Company. Machiavelli said, â€Å"A prince, therefore, need not necessarily have all the good qualities I mentioned above, but he should certainly appear to have them.†(57) No one is perfect, including the prince. Machiavelli believes that a prince should show his good qualities, and hide his bad qualities. It is like the advertisements of the Coca-Cola Company. A good advertisement should show all the advantages of the products or services advertised, and hide the disadvantages. Furthermore, we use our genuineness to earn other people’s trust. However, Machiavelli has a unique perspective on how to earn the trust of people. In chapter eighteen of The Prince, â€Å"†¦princes who have achieved great things have been those who have given their word lightly, who have known how to trick men with their cunning, and who, in the end, have overcome those abiding by honest principles.† (56) If princes want to earn the trust of people, they need to use some type of scheme instead of being honest. This idea can also be used in advertising. A good advertisement is impressive, and it shows only the advantages to the customers instead of showing  everything about the product to the customers. According to Interbrand, Coca-Cola is the most valued brand in the world. Coca-Cola has good sales performance because it attaches great importance to its products’ advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercials for Coke. Coke is a great drink for summer because it is thirst quenching and cool. One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweating hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by drinking Coke. The whole advertisement focused on the teenagers’ athletic bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment; however, it did not show the disadvantages of Coke including high amounts of sugar, caffeine, and chemical additives. After watching the commercial, people have the desire to buy Coke. As Machiavelli advised, The Coca Cola Company is using cunning to trick customers into drinking their soft drinks by showing only the positive aspects of Coca Cola. Relationship with people: Machiavelli has written about the relationship between the prince and the people. â€Å"I shall only conclude that it is necessary for a prince to have the friendship of the people; otherwise he has no remedy in times of adversity†(34) If a prince does not have a good relationship with the people, he will soon lose his power. A prince brings peace and prosperity to the people, and the people give their support to the prince. The â€Å"people† in The Prince are similar to customers in modern society. If a company wants to hold a great market share in the industry, it must focus on its relationship with customers. The Coca-Cola Company has a positive image for customers. The product is shown as â€Å"energetic and youthful†. When people visit the Coca-Cola Company’s official website, they can feel the company’s enthusiasm. The Coca-Cola Company has a short film on its home page which shows polar bears. This film is about the happy life of polar bears. The bears in the film are really cute and kind, and they are enjoying Coca Cola. It definitely leaves a good impression on the customers. Also, the Coca-Cola  Company has successful marketing strategies. The Coca-Cola Company has a great amount of loyal customers because it serves more than 200 countries in the world; customers can buy their products everywhere because they have the most advanced distribution channel. As a result, Coca-Cola is the most valued brand in the world; it has held about a 48% market share of the beverage industry. The Coca-Cola Company is the leader in the industry because it has a good relationship with customers. Make products indispensable: According to The Prince, â€Å"Therefore a wise prince must devise ways by which his citizens are always and in all circumstances dependent on him and on his authority; and then they will always be faithful to him.†Ã¯ ¼Ë†35) That is to say, If a prince wants the people always be faithful to him, he should make people dependent on him. The Coca-Cola Company has a similar idea. When it was introduced, Coca-Cola contained cocaine, and this is the origin of the name â€Å"Coca Cola†. Cocaine is a stimulant from the leaves of the coca plant. People become addicted to cocaine by the long-term use of it. After cocaine was prohibited, The Coca-Cola Company put caffeine in Coke instead of cocaine. However, caffeine still can make people become addicted to Coke, thus, they become dependent upon having Coca Cola for the unique flavor and for the caffeine. One of the most important people in the Coca-Cola Company’s history is Robert W. Woodruff. He was the CEO of the Coca-Cola Company in 1923. Woodruff had the same idea as Machiavelli, which is making customers â€Å"dependent† on Coke. He mentioned that if the customers could not get Coke immediately when they were thirsty, Coca-Cola would lose in the competitive marketplace. The first vending machine was invented, and the Coca Cola Company began to sell coke in retail stores and convenience stores. Woodruff’s idea was to satisfy all the customers no matter when and where the customers wanted Coca Cola. The Coca-Cola Company made a very successful commercial in 1937, which was groundbreaking for that period because the theme was lifestyle. In this commercial, The Coca-Cola Company highlighted the importance of Coke in life instead of the attributes or ingredients of Coke. The most famous advertising slogan from this commercial is â€Å"The Pause That Refreshes†. Woodruff spent a lot of money and time on promoting Coke, but it was well worth the effort. The Coca-Cola  Company still spends lots of money on advertising even in nowadays. In 2012, the Coca-Cola Company spent more than three billion dollars on their advertising and increased the sales of firm and brand recognition. The Coca-Cola Company now has many loyal customers, and Coke plays an important role in our daily lives. Conclusion: Machiavelli wrote The Prince for the Medici family. The Medici family was like the big corporations of today. Because of this, Machiavelli’s ideas are just as important now as they were during the Renaissance era. As Machiavelli advised, princes should only show their good qualities and hide the bad qualities. Through its advertising, the Coca-Cola Company is using cunning to trick customers into drinking its soft drinks by showing only the positive aspects of Coke. Moreover, Machiavelli believes that if princes have a good relationship with people, people will always support them. In modern society, the Coca-Cola Company has many loyal customers because it has a good relationship with them. Furthermore, Machiavelli advised that people will always be faithful to a prince if people are dependent on him. The Coca-Cola Company is using caffeine in its products, so when people drink Coca Cola, they become addicted. Also, the Coca-Cola Company spent a lot of time and money promotin g its products. As a result, the Coca-Cola Company has a great number of loyal customers. All in all, many of the ideas in The Prince are similar to the ideas of the Coca-Cola Company, although The Prince was written during The Renaissance hundreds of years before Coca Cola was introduced. Works Cited Machiavelli, Niccolo. The Prince. Machiavelli, Niccolo. The Prince. London: Penguin Group, 1961. 106.

External Environment Factors In Human Resources Commerce Essay

External Environment Factors In Human Resources Commerce Essay Human Resource Management according to Laurie J. Mullins (2007) illustrates as the involvement of management decisions and practices that directly influence the people or human resource, who work for the organisation. This could be seen as the aspect of developing people to get the best out of them as well as improving their potential for better performance at the work place. It could be said as well that it is a design, implementation and maintaining strategies to manage people for a proper business performance which also include the development policy and it also contributes to the evaluation of the people operating in the business or organisation. A more detailed definition was given by Torrington et al. In 1995 remains unchanged today and it states, Human Resource Management is a series of activities which enables working people and the organisation and it also uses their skills to agree about the objectives and nature of their working relationship and also ensure that the agreement which was made by the both practice is fulfilled. Human Resource as it is seen is said to be the most important aspect of any existing organisation and it has a clear objectives that has to be followed in other to get an expected goals set out for the organisation. This is also a means of motivating the people working in an organisation by seeing to their needs as; motivation, responses to grievances, training, recruitment and selection. To mention but a few at this time, more will be analysed as the study of HRM continues in this assignment. The activities should be clearly stated in order to achieve an expected goal as earlier stated. There is also a hierarchy that needs to be followed which are Managers, Supervisors and Operations. This could be seen as the levels of which the activities of any organisation are carried out with its policies. As this assignment continues in the subsequent pages, the role HR plays taking into consideration the changes in the external environment and how it will help organisation gain competitive advantage. External Environmental Factors To develop and implement effective human resource strategies, you must first understand the environment context in which human resource operates. The external environmental factors i.e. the STEP factors outlined below can have both positive and negative effects on this business. Neglecting the external environment can have devastating effects on an organization. Entire civilizations have vanished for failing to address external environmental factors and the need to adapt in an ever-changing environment. The most important part of HR planning regarding the external environment is environmental scanning, a means to study the environmental climate to identify opportunity or potential dangers to an organization Jackson and Mathis, (2008). As we move into the next century, the necessity to adapt, change, and update will be more important than in the past. Political environment-: The administrative and legal environment in a country provides a framework within which an organization operates. In some countries this environment is very restrictive and has significant impact on all aspects of the organization; in other countries the administrative/legal context is more permissive. Understanding the administrative/legal environment is essential to determining if organizational change can take place. The administrative context within which the organization operates may be shaped by a unique combination of forces, including international, governmental, nongovernmental policy, legislative, regulatory, and legal frameworks. An organization is affected by the policy or regulatory context that gave rise to it. This includes specific laws and regulations that support or inhibit the institutions development. There are a number of reasons why the legal environment is important to any business, According to (Brassington and Pettitt (2006) there are three main forces within the political and legal environment ie national, local government and EU and various regulatory bodies. These forces are important and necessary because the problem with self- regulation is that its creates tension between what is socially desirable and what those in the industry may consider to restrict commerce improperly. Organizations have to exist and operate according to the laws the societies within which they do business and thus in addition to the more general laws of contract and commerce, product have to conform to safety laws, patents protect innovation. EXAMPLE 1. UK GOVERNMENT INCREASE RETIREMENT AGE THE UK government increased the retirement age of male workforces from 65-70 years. It will deprive organisation from employing fresh blood, but HR can put up a back-up plan like voluntary retirement and early retirement programme. This measure will also help when company is facing redundancy in other to minimise the negative effect on organization. EXAMPLE 2. EUROPEAN POLICIES ON AGRICULTURE AND REGULATION RELATING TO COMMERCIAL FISHING. New employment legislation carries implication for organisation, e.g. the rules that outlaw ageism'(introduced in 2006); for a wider overseas trading context, international agreed sanction may curtail, or even outlaw, the trading of companies in one country with companies in another, especially if the latter country is said to be involved in terrorism or human rights abuses. Recent examples include the way in which the Saudi Arabian government has applied pressure to Britain to cease its investigations into allegations of corruption by British Aerospace in a securing of defence contracts, and the widespread disapproval of the child labour practices endemic in some part of the world. Economic environment Economic changes are concerned with the influence of regional, national and international economic conditions upon the fortunes of large organisations. Sometimes the economy is optimistic and in a state of boom and plenty, unemployment is low, industrial and high-street spending are high and property value soar. At other times the economy dips and the highs just mentioned go into reverse. Organisations have to adjust to alternative peaking and dipping of the economy, and internally and must prepare themselves for these in evitable situations. When the organisation context is global, on the other hand, the influence of economic factors is much more complicated, because if one country or region is experiencing a period of prosperity, it is quite likely that in another part of the world there is a recession. Whether the organisations are literally global or not, large or small, they are not immune to the consequences of globalisation: according to HR specialists must keep an eye on thes e economic pressures and seek where possible to minimise the negative impact and seize the advantages when they occur. When organisations expand during a period of prosperity, for instance, there are usually staff shortages, especially of rare technical skills; conversely, if organisation over- reach themselves they may have to close facilities, make people redundant, or shift some of their operations to other part of the world where are lower (e.g. take customer services and IT to India or China). EXAMPLE 3. BRITISH AIRWAYS UNION AND VIRGIN AIRLINE UNION As seen in the BBC news few months ago Virgin airline HR manager was able to put a strong argument down for the rationale for the job cut and hours reduction of the employees due to economic downturn and promise to reverse the decision as soon as thing improve. In the case of British Airways the argument was not that strong and was not acceptable, that has led to series of strikes action by the employees and this development had cost British Airway to loss millions of pound. Social and cultural environment-: it is very important to consider changes such as population growth, movement and age distribution, as well as changes in cultural values and social trends such as family size and social behaviour. Factors to consider might include consumer life styles, education, and religion. Social and cultural forces at local, national, and often regional levels have profound influence on the way organizations conduct their work and on what they value in terms of outcomes and effects. For example, the mores of an indigenous culture have a bearing on the work ethic and on the way in which people relate to one another. Undoubtedly, the most profound cultural dimension is language. EXAMPLE OF HOW SOCIAL CULTURAL AFFECTS SAINSBURYS In Sainsbury current trends indicate that British customers have moved towards one-stop and bulk shopping, which is due to a variety of social changes. sainsburys have, therefore, increased the amount of non-food items available for sale. Demographic changes such as the aging population, an increase in female workers and a decline in home meal preparation mean that UK retailers are also focusing on added-value products and services. In addition, the focus is now towards; the own-label share of the business mix, the supply chain and other operational improvements, which can drive costs out of the business. National retailers are increasingly reticent to take on new suppliers (Clarke, Bennison and Guy,1994; Datamonitor Report, 2003). The type of goods and services demanded by consumers is a function of their social conditioning and their consequent attitudes and beliefs. Consumers are becoming more and more aware of health issues, and their attitudes towards food are constantly changing. One example of sainsburys adapting its product mix is to accommodate an increased demand for organic products. The company was also the first to allow customers to pay in cheques and cash at the checkout. Technology environment-: the technology environment includes the level of advancement in technical knowledge and equipment and rate of development and application. At the same time the business have to look at the nature of their products and cost effectiveness as well as their performance in relation to competition. Factors might include new technology processes, energy saving techniques, better equipments, new product development, new materials and substitutes for existing materials.New approaches to doing new and old things, and tackling new and old problems do not necessarily involve technical factors, however, technological factors are vital for competitive advantage, and are a major driver of change and efficiency. Technological; factors can for example lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. New technology is changing the way business operates. http://www.ivoryresearch.com/sample5.php EXAMPLE OF HOW TECHNOLOGY HAS POSITIVE IMPACT ON TESCO In tesco technology is a major macro-environmental variable which has influenced the development of many of the Tesco products. The new technologies benefit both customers and the company: customer satisfaction rises because goods are readily available, services can become more personalised and shopping more convenient. The launch of the Efficient Consumer Response (ECR) initiative provided the shift that is now apparent in the management of food supply chains (Datamonitor Report, 2003). Tesco stores utilise the following technologies: Wireless devices Intelligent scale Electronic shelf labelling Self check-out machine Radio Frequency Identification (RFID). The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the efficiency of distribution and stocking activities in tesco, with needs being communicated almost in real time to the supplier (Finch, 2004). THE USE OF HRM PRACTICES HRM practices as expected in this assignment can be viewed as the concerns of every manager in any existing organisation. It is seen as a modern and highly competitive times which proves to be just one successful way out for an organisation most times it has to deal with human resource issues. The need for people in any organisation is a very important aspect because without people in the organisation, there will be no work done. Julie Beardwell and Tim Claydon(2007) In HRM practice the consideration of people, performance, enlightenment, progress and commitment is expected for a better performance. For a better performance these points listed below will be considered: Derek et al (2002) HRM strategy Recruitment Selection Organisational structure Training / Development Rewards at work HRM strategy as seen with these authors Beardwell Holden (2001) Human Resource Management in explanation suggests that a strategy is seen as a defining feature for HRM as it emerged in the 1980s. It has come to play a role in planning of organisations not just the literature aspect but also in practitioner activity as well. Two strategic approaches were mentioned that has gone a long way to enhance performance in HRM and are listed below and an additional one that is needed in the strategy as well. Macro strategic issues and locations within the organisational structure Better recruitment and selection Job design The macro-strategic issues and locations within the organisational structure is been said to be an issue to be considered and put in place in other to yield an expected result. As the case study of this assignment has specified that one of the importance of HRMP are identified to be the organisational structure, this is to an extent a fact because if the organisational structure is not in place then there will always be matters arising from this aspect all the time. This is said to have emerged in a contemporary explanation for HRMs strategic positioning in the use business focus. HRM is expected to link up with this to illustrate the range of organisational activates, looking at the example of the NHS. EXAMPLE 4 NATIONAL HEALTH SERVICES (NHS) An illustration was given on how the use of HRM strategy has helped the management in the NHS to achieve a reasonable goal. It shows a major factor that HRM practise has achieved by stimulating a closer linkage by the realisation that variability of treatment rates between different hospitals may be as much to do with the management of the clinical personnel as with their access to medical technology. With this the health service provides an excellent example of the strategic positioning of HRM. EMPLOYEE INVOLVEMENT AND RELATIONS The use of the employee involvement and relations is a very important aspect to be considered and involved in any organisation because it makes the employee feel involved and increases the restricted manner a way of addressing some individual and collective aspects of employment relations in the workplace. Looking at this aspect, Bratton Gold (2007) interprets this that it denotes an assortment of employer and government initiates for improving a two way communication in the organisation between employee and management and this is to engage employee either directly or indirectly in decision-making in matters that affect them, for protecting employee rights for securing employee compliance with management rules through disciplinary action. Employee relationsFOUR IMPORTANT DIMENTION OF EMPLOYEE RELATIONS Employee rights Employee discipline Employee involvement Employee communication Source: John Bratton Jeff Gold (2007) Human Resource Management (Theory and Practice) JOB DESIGHN Job design can also be used as HRM strategy. According to Beardwell Holden (2001) it is the product of management initiative. This also has now become a contested terrain, the contingent product of what some call a structured antagonism (Edwards, 1986) between capital and labour. This brings up the study of human relations at work as a way of thinking about how jobs could be designed to secure some accommodation between the need of employees. Mayo, Roethlisberger and Dickson, the UK-based studies emanating from the Tavistock Institute, and the various movements addressing the quality of working life, arose in response to the perceived failures of Taylorism. This is seen as a change and moving things from one place to another and also gains commitment to change. Culture is said to develop over a period of time and not to be imposed and it is likely to emerge from a conflict of values and beliefs. It has been proven that HRM has been embraced by many working within the theory and practice of job (re) design is still founded on the prediction and promise that individuals need to be provided with stimulating and enriched jobs, which tap those intellectual and cognitive domains left dormant by the traditions of organisation and management. This will encourage them to perform far more varied and skilled jobs. EXAMPLE 5 UK JOBS AT RISK AFTER US CUTS In September 11, 2008 it was reported that more than 11,000 British jobs could be at risk after the Defence of US Department cancelled a contest bidding job worth of a  £20bn for a fleet of new air refuelling tankers. This could be seen as one of the practices of HRM in an organisation, getting information and finding a solution to it before it gets out of hand or have an adverse effect on the organisation. Recruitment according to humanresources.about.com is the process of finding candidates, reviewing applicant credentials, screening potential employees. Finding those candidates or employees as stated that will fit the purpose of the organisation. To achieve an effective result of this exercise getting those employees who are skilled, experienced and good fit with the organisation as stated, also those who will be loyal to the organisation should be giving a consideration by using the preferred method. There are several methods of recruitment which are social network, job center plus, newpapers, employee referral scheme, search consultants, commercial job boards etc. These few mentioned are methods of recruitment and most times it has turned out to be the best option or medium of recruitment. Using the social network could be either good or bad because most people not knowing using their pictures and slangs to portray them selves could be rejected by such acts without them knowing. In recruitment there has to be a consideration of the individuals that are being recruited to see how the performance can be and development as well as expected in the human resource cycle. The means of employing and managing people includes a trial of techniques stretching from job analysis through selection, pay, appraisal, training and so on Peter Boxall John Purcell (2003). EXAMPLE 6 A HIRED CRIMINAL AS POLICE CONSTABLE As seen in the case of Metro in August 13, 2004 the case revealed how this fellow was employed and has been working with the Scotland Yard police force. He lied about his past and was given the position of patrol officer to go through the streets of Belgravia, West London. As the case shows he faced dismissal and has been taken away from the street till his case will be finalised. These are responsibilities of HRM to carry out some checks in terms of recruitment and selection. EXAMPLE 7 THE M16 RECRUITMENT ON FACEBOOK This social network site revealed by Metro, September 29, 2008 began operation in 2006; they were mainly using radio and newspaper adverts. They now use face book to recruit secret agents as part of its drive to find operational officers and the aim was specified by the Foreign officer was to reach a wide variety of people, it also targets pools of talented representatives of British society. Most people have decided to use this site as fun and time keeping network and will be reminded at a time like this that it could ruin or benefit them to a greater height. It has also resulted to face book sacking of an employee as stated in one of the newspapers, the employee forgot that the manager is one of his friends on face book and was telling another friend on how she hate her job and the Manager as well and called him a name pervy. As a result of this act, she was sacked. Every one should be careful the way they behave outside work place because any thing can lead to a bad outcome if car e is not taking at the work place. EXAMPLE 8 HOLIDAY INN BOSS THAT QUITS OVER CV LIE BY JAYNE ATHERTON (2008) This was an issue that has brought to light that most people fake their c vs. no matter the level. Just at the point where this fellow Patrick Imbardelli will join the board of directors he was discovered to have lied about his qualifications and ha admitted it as well by resigning immediately this was discovered. Though he was appreciated in the company and has impacted a lot in the organisation according to the report, it still did not erase the fact that he lied and claimed to have got the qualifications hat was not anywhere to be found. These issues should be taking a serious area of concentration in recruitment and checks should also be carried out SELECTION Selection after a careful thinking on how the recruitment method has gone through, the consideration of selecting those who have the potential of doing the job as expected and can fit in the culture of the organisation. This will be considered through the behavioural and coordinating style of the individual who will be selected. Selection according to Heery Noon (2001).pg 320 explains that, it is the process of assessing job applicants using one of a variety of methods with the purpose of finding the most suitable person for the organisation. Arguments have been made according to D. Nickson (2007) that most times that the selection of staffs should be seen as an important aspect of HRM practise in organisations and needs to be considered effective if applicable. The use of various selection methods should be considered so as to get it the first time round before the go on cost problem by training more than required. He stated that the selection process could be two aspects namely The organisation have the power in the process of selection The selection criteria It has been stated that every organisation have the power in the selection process and to an extent this is true because, the rules as in policy of the organisation has to be strictly followed and if the individual cannot comply with it , then they do not get the job. The selection criteria is also very important because the person involved has to be fit for the job and job interaction is also to be put in consideration. The ability to work in teams will also be examined because it will go a long way to help. In most organisations team work has been considered as a vital aspect and has brought about job efficiency in most organisations. Methods of selection could be: Interview, the most popular Psychometric testing Presentation Assessment centre Telephone screening Application form Self assessment These methods mentioned above will be profitable for all organisations if applicable and it will be considered successful and consideration on fairness on candidates, cost effective, user friendly, and acceptable to both organisations as well. Must be reliable and valid EXAMPLE 9- THE USE OF ASSESSMENT CENTRES BY EASY JET In this case study, it was stated that in (2002) as a major airline, easy jet is concerned in getting it right at the stage of recruitment especially pilots, and it is said to be one of the companies most expensive resources in terms of salary, training and career development. This was introduced in 1999 and has now been extended to the recruitment of cabin crew and call centre employees. In this study the pilots face a lot of challenges and help them to cope under pressure, ability to adhere to standard and technical knowledge. They are also accessed in leadership and decision-making criteria. In HRM practice recruitment and selection is been considered as an important aspect because that is the means of getting those who are fit and qualified and can also help the organisation in profiting and expanding which leads to competitive advantage against competitors. ORGANISATINAL STRUCTURE According to J Mullins (2002) Organisational structure is the pattern of relationships among positions in the organisation and also members. The structure could be seen as a means of creating a command and a framework of how activities of the organisation can be planned, organised, and direct and controlled. The structure is said to define tasks and responsibilities in the organisation as well as work roles, relationship and channels of communication. This is very important in every organisation because the task, responsibility and authority will be clearly seen for a proper work guide and environment. The need for organisational structure review should always be a paramount thing in the organisation to ensure growth and development amongst employees. EXAMPLE 10 British Gas by Richard V. Giodano, Chairman British Gas plc. The decision taken by the government to introduce competition in the entire gas market in Great Britain has stimulated a rapid change in structure and regulation of the gas industry. The new systems and business practices had to be designed and implemented throughout our organisation and cultures and values which served the company well in the past and had to adapt to the company. This is most times important for every organisation because it will specify the task and also reveal the responsibilities and will also monitor the activities, give accountability and it also provides the criteria for structural effectiveness. Structure, thought is not an end in itself but a means of improving organisational performance. TRAINING / DEVELOPMENT A four-stage training model by John Bratton Jeff Gold (2007) Identify training needs and specify objectives Design activities Implement activities Evaluate activities Training with regards to Armstrong (2009) is the use of systematic and planned instruction activities to promote learning. The approach can be summarized in the phase learner-based training. This he said is one of several responses an organisation can undertake to promote learning. As Reynolds (2004) points out, training has a complementary role to play in accelerating learning. It should be reserved for situations that justify a more directed, expert-led approach rather than viewing it as a comprehensive and all- pervasive people development solution. The illustration also suggested that the conventional training model has a tendency to emphasise subject-specific knowledge, rather than trying to build core learning ability. Training as it is seen has a great impact in the organisation and the staffs that is trained is always efficient in their job and performance. EFFECTIVE TRAINING PRACTICES The effective training practice is seen to be using the systematic approached defined above with an emphasis on skills of analysis. In terms of the behaviour required, it should be clearly as a result of training and can be explained as on completing this training the participant will be able to identify the expected behaviour and provide the basis for evaluation, which is an essential element in the achievement of successful training. Types of training given by Armstrong (2009) are listed below: Personal skills Training in organisation practices e.g., induction, health and safety, performance management, equal opportunity or managing diversity policy and practice IT skills Supervisors story Manual skills, including modern apprenticeship Management training Interpersonal skills, e.g. leadership, team-building, group dynamics, neuro-linguistic programmes In training and development, it is to an extent a way of developing an individual for a better fit in the organisation. It an employee is trained such individual is meant to develop in several area both practical and theory. Personal development should be seen as carrying out a planning by individual with guidance, encouragement and help from their managers as required. Training and development with Nickson (2007) now seek to emphasize adaptability, flexibility and continuous development to ensure that organisations can survive and compete in an ever more competitive environment. Training and development is not just for organisation but also for lifelong learning for individuals as well. Increasingly in the UK in the 1980s and 2990 there was an emerging consensus from government, policy makers and practitioners that training should be encouraged within organisations for greater good of the importance of training and the need to encourage it to foster an effectiveness in the organisation. EXAMPLE 11 DELCO-REMY COMPANY LTD Delco-Remy trained its employees in participative management,it succeeded in differentiating itself from all competitors in the eyes of Honda and others. The successes of this training and resultant competitive advantage is described by Delcos Keith W. Wander: EXAMPLE 12. MERCEDES MOTORS has trained mechanics in service garages (their servicers)throughout the United States in order that Mercedes can offer 24-lourservicing anywhere in the United States. EXAMPLE 13. NISSAN MOTORS AND HONDA MOTORS Offer extensive training programs to their parts suppliers in order to enhance the quality of their products (both them as well as the suppliers). EXAMPLE 14.McDonalds McDonalds uses its intensive training program at Hamburger University to ensure. that its franchisees or distributors run as efficiently as possible. Although training is also done in order to attain consistent quality, its competitive advantage from training is attained from a cost/efficiency thrust. Offers extensive training to their franchise owners (i e their distributors/servicers). IMPROVING TRAINING AT PONTIS This company is a British company that has a number of holiday centres which are catering primarily for families. Majority of their workers are seasonal and they all work for a short period of time. Despite the high turnover of staff that they always have the opportunity to improve and no matter how short they stay with the company. As a result the drawing of the lip guidelines the company now has a structure which means that all employees have the opportunity to a personal development file with job description and aims, access to NVQs, access to funding for vocational training, assistance with professional equalisations and assessment of aims and goals and help achieving them. EXAMPLE 15 INVESTING IN PEOPLE AT WHAT COST? AMANDA Scott, the then General Manager of the Copthorne Hotel in Glasgow, suggests that in many respects lip embodied what any good manager should be doing investing in their people. A lot of criticism was also mentioned. Most companies who have attained this lip standard often already got goo HR system and procedures in place so gaining the award may simply be nothing more than a badging process. This points out that the costly nature of lip accreditation could be particularly important for smaller companies who predominate in tourism and hospitality. The CIPD has come up with the total cost of  £5000- £15000 depending on the size of the organisation and how much co

Free Essays - Use of Imagery in Young Goodman Brown :: Free Essay Writer

Use of Imagery in   Young Goodman Brown  Ã‚      According to A Handbook of Critical Approaches, the Formalistic Approach is one â€Å"with a methodology.†Ã‚   The Formalistic Approach requires a critic to examine the structure, or form, of a literary work.   For example, studying the imagery of a literary work can make the theme more apparent.   â€Å"Images emerge as more and more important†¦certain images, or colors†¦keep coming up†¦.   Bit by formal bit, we think we begin to see a theme emerging from the work.† (Guerin, 74-75).  Young Goodman Brown is the story of an innocent young man who realizes the imperfections and flaws of the world and its people, including himself.   This knowledge is very painful and shocking to Young Goodman Brown just as knowledge was painful for the prisoners in Plato's Allegory of the Cave.   The imagery used in Young Goodman Brown amplifies the theme of the loss of innocence. Images of the sunset and of a journey and several others appear throughout the story to amplify   the theme of Young Goodman Brown.   Ã‚  Ã‚   For example, in the beginning of the story, Young Goodman Brown is leaving his wife Faith at sunset to go on a journey that cannot wait.   The images of a sunset and of the approaching nighttime illustrate the fear of the unknown.   Goodman Brown must travel through the darkness before he reaches the light of knowledge just as the prisoners in Allegory of the Cave must travel from the dark cave in order to reach the light.   As the story continues, Hawthorne uses the image of a â€Å"dreary road, darkened by all the gloomiest trees of the forest† to heighten the fear of the unknown.   Goodman Brown has left the comfort of the cave of confusion and is beginning to discover the imperfections of the world and of its people.   Ã‚  Ã‚   A teacher, who had â€Å"an indescribable air of one who knew the world†, leads Goodman Brown from the cave.   His teacher continually leads him along the path to enlightenment despite Goodman Brown’s attempts â€Å"to return whence I came.†Ã‚   Goodman Brown learns that people are not perfect and that â€Å"good† people sometimes do â€Å"bad† things.   People who Goodman Brown views as perfect, like the governor and his Sunday school teacher are exposed as imperfect people who lie and cheat and steal by using the images of a stolen broom and a promise to be queen of Hell.

Hofstede?s Value Dimensions Essay -- essays research papers

Hofstede's value's system Dimensions of Values The affect the four dimensions, Power Distance, Uncertainty avoidance, Masculine/femininity and Individual v. Collectivism have on organzational behavior shows in all cultures and cross cultures. As with power distance when dealing with other cultures you have to adapt your company values to that of the society in which you live and the people that you employ and the public that you deal with. In organizational behavior you have to be able to adapt or willingly participate and follow through on those culture beliefs of society. So your management structure has to follow the structure of that society while understanding uncertainty avoidance knowing that certain cultures like to have rules stressed, want work regulated and are willing to work hard, conform to standards and are very secure in their jobs. While some other cultures don't have as many rules or less conforming, security is not as stressed and hard work is not seen as normal life, although if you are willing to stand out by doing a job that is not expected or coming up with an idea this is more valued because it is seen as taking a risk. In addition to power distance and uncertainty avoidance affecting organization behavior there is also the Masculinity/Femininity cultures. In this area you will find certain cultures that are clearly masculine, where the dominance of men is supported and economic success is based on the men being in charge while at the same time so...

FIR Filter Design

The objective of this project is to use three different design methods to design a low-pass filter that meets specifications given, and then compare these three different methods through different parameters. In this project, seven filters should be designed using Matlab. And we compare them on worst case gain, largest tap weight coefficient, maximal passband and stopband error, magnitude frequency response, impulse response, group delay and zeros/poles location. Finally, use these filters to do filtering, and then compare their responses to the predicted one. Discussion of Results: > Part 1: Window Method (a) Use fir1 function to synthesize an FIR that meets specifications using a boxcar window. Worst gain = 1.8372 Largest tap weight coefficient = 0.3694 Maximal passband error = 0.1678 Maximal stopband error = 0.0795 (b) Use Hann window to synthesize an FIR that meets specifications. Worst gain = 1.4154 Largest tap weight coefficient = 0.3496 Maximal passband error = 0.0052 Maximal stopband error = 0.2385 **Filter #1 is the unwindowed design, and Filter #2 is the windowed design. From the comparison above, we can see that the unwindowed design has a more critical passband and stopband edge, but the windowed one has a smaller maximal passband error as we expected. Also, the windowed one has a larger attenuation on stopband than the unwindowed one. The group delay responses of two designs are the same. (c) Use Kaiser window to synthesize an FIR that meets specifications Worst gain = 1.6900 Largest tap weight coefficient = 0.3500 N = 21 (which is in 20 in matlab) Maximal passband error = 0.0706 Maximal stopband error = 0.0852 ** Filter #1 is the unwindowed design, and Filter #2 is the kaiser design. From the comparison above, we can see that both designs have critical passband and stopband edges, but the kaiser one has a smaller maximal passband error as we expected. Also, the kaiser one has a smaller attenuation on stopband compare with the unwindowed one. The group delay responses of two designs are different, the Kaiser one only has 20th order, so the group delay is 10, not 11 as the unwindowed one. (d)The zeros of the three windowed designs ** Filter #1 is the â€Å"boxcar† design, and Filter #2 is the Hann design, Filter #3 is the Kaiser design. From figure above, we can see that Hann design has a zero far from unit circle, which is corresponding to the slower attenuation compared to the other two designs. The zeros of â€Å"boxcar† design are similar to the Kaiser design. > Part 2: LMS Method (a) Using Matlab's firls function to meet the original design specification. Worst gain = 1.5990 Largest tap weight coefficient = 0.3477 Maximal passband error = 0.0403 Maximal stopband error = 0.1137 ** Filter #1 is the 2(a) design, and Filter #2 is the â€Å"boxcar† design. From the comparison above, we can see that the â€Å"boxcar† design has a more critical passband and stopband edge, but the LMS one has a smaller maximal passband error as we expected. Also, the LMS one has a larger attenuation on stopband than the â€Å"boxcar† one. The group delay responses of two designs are the same. (b) Using Matlab's fircls1 function to meet the original design specification. Worst gain = 1.6771 Largest tap weight coefficient = 0.3464 Maximal passband error = 0.0516 Maximal stopband error = 0.0782 ** Filter #1 is the 2(a) design, and Filter #2 is the 2(b) design. From the comparison above, we can see that the 2(b) design has a more critical passband and stopband edge, but the 2(a) one has a smaller maximal passband error. Also, the 2(a) one has a larger attenuation on stopband than the 2(b) one. The group delay responses of two designs are the same. (c)The zeros of the two LMS designs ** Filter #1 is the 2(a) design, and Filter #2 is the 2(b) design. From figure above, we can see that 2(b) design has a zero far from unit circle, which is corresponding to the slower attenuation compared to the other design. The zeros around the unit circle are similar to each other. > Part 3: Equiripple Method (a) Using Matlab's firgr function to meet the original design specification (uniform error weight) Worst gain = 1.6646 Largest tap weight coefficient = 0.3500 Maximal passband error = 0.0538 Maximal stopband error = 0.0538 ** Filter #1 is the 3(a) design, and Filter #2 is the â€Å"boxcar† design. From the comparison above, we can see that the â€Å"boxcar† design has a more critical passband and stopband edge, but the 3(a) one has a smaller maximal passband error. Also, the â€Å"boxcar† one has a larger attenuation on stopband than the 3(a) one. The group delay responses of two designs are the same. (b) Using Matlab's firpm function to meet the original design specification Worst gain = 1.6639 Largest tap weight coefficient = 0.3476 Maximal passband error = 0.0638 Maximal stopband error = 0.0594 ** Filter #1 is the 3(a) design, and Filter #2 is the 3(b) design. From the comparison above, we can see that the 3(b) design has a more critical passband and stopband edge. And the stopband error is 0.0488 (which is consistent with 0.0538*(1-20%)=0.04304), the passband error is 0.0639 (which is consistent with 0.0538/(1-20%)=0.06725). The group delay responses of two designs are the same. (c) The zeros of the two equiripple designs ** Filter #1 is the 3(a) design, and Filter #2 is the 3(b) design. From figure above, we can see that 3(a) design has a zero far from unit circle, which is corresponding to the slower attenuation compared to the other design (almost no attenuation on the figure shown ). There is only one zero stays outside the unit circle for 3(b) design, which is the minimum phase design. > Part 4: Testing (a)Table the features for the 7 designed FIRs: Features Filter #1 Filter #2 Filter #3 Filter #4 Filter #5 Filter #6 Filter #7 Maximum gain 1.8372 1.4154 1.6900 1.5990 1.6771 1.6646 1.6639 Maximum passband linear 0.1678 0.0052 0.0706 0.0403 0.0516 0.0538 0.0638 Maximum passband error(dB) -15.5052 -45.7568 -23.0266 -27.8855 -25.7472 -25.3838 -23.9007 Maximum stopband linear 0.0795 0.2385 0.0852 0.1137 0.0782 0.0538 0.0594 Maximum stopband error(dB) -21.9886 -12.4495 -21.3913 -18.8858 -22.1339 -25.3838 -24.5274 Group delay 11 11 10 11 11 11 11 Largest tap weight coefficient 0.3694 0.3496 0.3500 0.3477 0.3464 0.3500 0.3476 (b) From the figure followed, we can figure out that the group delay is 22-11=11 samples regardless of the input frequency. (c) Compare the original, mirror, and complement FIR's impulse, magnitude frequency, and group delay response **Filter #1 is the original filter, Filter #2 is the mirror filter, and Filter #3 is the complement filter. (d) Maximal output is 1.8372, which equals to the worst gain prediction of this filter. > Part 5: Run-time Architecture (a) N = 8, M=1; N = 12, M=1; N = 16, M=1; Round off error N=8 N=12 N=16 From the comparison above, we can see clearly that as the value of N increases, the round-off error decreases. Bits of precision is N-1-1=N-2 (b) Choose two 12-bit address space which has memory cycle time of 12 ns, so the maximum run-time filter speed is 1/ (12ns/cycle*16 bits) =1/ (192 ns/filter cycle) =5.21*106 filter cycles/sec > Part 6: Experimentation (a) The maximal of the output time-series is 1.1341. It is reasonable, because it is smaller than the worst case gain which is 1.8372. So this agrees with the predicted filter response. (b) The â€Å"chirp† function makes a short, high-pitched sound, and it sounds four times, which is corresponding to the 4*fs. When all the .wav files are played, we can hear obviously that the frequency of output sound is much lower than the frequency of input sound, which means that the filter did filter high-frequency components out. From the figure above, we can see the high-frequency components are gone, which agrees with the predicted filter response, a low-pass filter. Summary: Through this project, the detailed processes of designing a filter by three different methods have been understood. And we know more about all the parameters which would affect properties of the filters, and how to use different methods to design them and make best trade-off between each other.

Gatsby And The Pink Suit Essay

Today’s world is full of copycats and stereotypes of people who do not know how to really be themselves. It is rare that a true individual comes along. Although many may try, it is hard to differentiate oneself from the rest of the world. Gatsby, the main character in F. Scott Fitzgerald’s The Great Gatsby, has a peculiar way of drawing himself away from the usual stereotypical wealthy man. During one chapter of the book, Gatsby was dressed in a bright pink suit. This uniqueness, such as the pink suit, reflects Gatsby’s need for attention from his love, Daisy; his desire to show power and wealth and his poor upbringing. Gatsby has a unique way of dressing and presenting himself that portrays his odd placement in this wealthy and prestigious class. One reason why Gatsby dressed and acted so differently from everyone, was, in fact, to make himself stand out for his love, Daisy. Gatsby had been in love with, and searching for Daisy for almost five years. â€Å"†¦he’s read a Chicago paper for years just on the chance of catching a glimpse of Daisy’s name† (84). It is possible that he dressed so lavishly and extremely to make her notice him. He finally found Daisy, but he did not want to simply run out and marry her. Gatsby wanted to draw her to him, and he wanted her to see his wealth and substance. He even threw remarkably extravagant parties and † . . . he half-expected her to wander into one of [them], some night . . . but she never did† (84). He hoped that his extreme attire would help him to stand out of the crowd and attract Daisy. Gatsby succeeded in attracting Daisy because just the mere sight of his colorful shirts in his closet brought Daisy to tears. â€Å"†¦the soft rich heap mounted higher–shirts with stripes and scrolls and plaids in coral and apple green and lavender and faint orange with monograms of Indian blue . . . Suddenly . . . Daisy bent her head into the shirts and began to cry stormily . . . ‘It makes me said because I’ve never seen such-such beautiful shirts before'† (98). He knew that Daisy would be attracted to a man who dressed and acted as an individual, not as a specific class. Gatsby also knew that Daisy would not just notice any man, but she would notice a man with power and money. When people dress and own things so outrageous, it is most likely to show their wealth and power. Others know  that these people have money because they buy the most heinous clothing and unreasonable items, and when people have a great deal of money, they automatically have a great deal of power. Those with the most outlandish clothing and possessions portray power and authority. Gatsby was aware that Daisy would surely fall for the extravagant and powerful â€Å"gold-hatted lover† over the regular, ho-hum guy any day. He attracted her with his huge car (â€Å"cream colored† and â€Å"monstrous†) and his rather large house. â€Å"[It] was a colossal affair by any standard . . . with a tower on one side, spanking new under a thin beard of raw ivy, and a marble swimming pool and more than forty acres of lawn and garden. It was Gatsby’s mansion† (9). Gatsby showed his power by not abiding to the wealthy â€Å"dress code† and making himself appear different from everyone else. Also supporting Gatsby’s reason for being so different, is the fact that Gatsby does not know the proper way to uphold the prestige of being wealthy because of less than proper life as a child and young man. His real parents were by no means wealthy. â€Å"[They] were shiftless and unsuccessful farm people-his imagination had never really accepted them as his parents at all† (104). Gatsby was not raised in a distinguished or notable household; therefore, he never really knew how to act properly. Even after his childhood, he was not â€Å"trained† to be well-mannered and in his late teens he lived quite a plain life. For example, † . . . he had beaten his way along the south shore of Lake Superior as a clam digger and a salmon fisher or in any other capacity that brought him food and bed† (104). When Gatsby became rich all of the sudden, he obviously had to change the way he acted and dressed. He never conformed to the all-too-familiar wealthy dress code. Not only were his nonconformist ways seen in his clothing, but also in other items he owned, such as his car. â€Å"Everybody had seen [Gatsby’s car]. It was a rich cream color, bright with nickel, swollen here and there in its monstrous length . . . † (68). Gatsby’s outrageous car and house portray that because of the fact that he was not brought up wealthy, when he became so, he desired to have the best and biggest of everything. He never knew the â€Å"right† way to dress and act, and this ignorance caused many of his lavish clothing and items. Gatsby went over the top when he became wealthy, because of his plain and non-extravagant environment as a child and young adult. Gatsby was the opposite of a normal wealthy man of the 1920’s. He dressed in bright colors and owned outrageous possessions. Gatsby acted this way to make his love, Daisy, notice him; to show his power and wealth; and simply because he was never taught the basic mannerisms of being rich. Gatsby did not need or want to conform his ways of dressing and living with those of his high upper class. He was an individual and went against the flow, as plainly seen with his crazy pink suit. He attracted his love, and showed his power by not doing what was said to be normal and typical for his upper class position.

Discovering what Democracy Means

Democracy is most simply and conventionally defined as the type of government wherein the power rests in the people, or at least, majority of a nation’s citizens. A government that allows people to vote and choose their leaders, a Constitution that is created exactly to protect the welfare of such people, equality in the access of power and universal recognition of rights and liberties are principles that characterize democracy as a government and as a political theory.Bill Moyers believes in the power of â€Å"we†. He believes in the principles of equality and liberty. He believes in all principles that speak of democracy. However, there is something different about Moyer’s portrayal of democracy. His speeches, shows and works, all suggest not only a man who knows and believes in principles but also a man who is passionate in his advocacy of bringing these principles into actuality, not by inciting revolt or actual participation in a revolution but through refle ctive words that inspire and incite the dignity and humanity in man.Bill Moyers starts Discovering What Democracy Means (2007) by defending social scientists, artists and scholars, and arts and humanities as teachers of the mind. While the Congress is being skeptical about allocating funds to arts and humanities, doubting its actual and practical contribution to the society, Moyers’ answer is simple: â€Å"They are worth listening to†.How are they worth listening to? Moyers doesn’t present the Congress with a ledger of beneficial consequences, because surely he can show none. But he cites a series of quotes from such public thinkers, pointing to these quotes as something that would have taught the members of the Congress the questions shared by the people, and would have put their minds in a position to judge the status of the society in relation to the people’s capacity and reservoir of creativity. At one point he intimated that arts and humanities bring the good in people, even at least in their fantasies:â€Å"They would have heard the filmmaker David Puttnam tell how as a boy he sat through dozens of screenings of A Man for All Seasons, the story of Sir Thomas More’s fatal defiance of Henry VIII: â€Å"It allowed me the enormous conceit of walking out of the cinema thinking, ‘Yeah, I think I might have had my head cut off for the sake of a principle.’ I know absolutely I wouldn’t, and I probably never met anyone who would, but the cinema allowed me that conceit. It allowed me for one moment to feel that everything decent in me had come together.†Ã¢â‚¬  (Moyers, 2007)This quote may also be interpreted as putting premium on vicarious experience. After all, a person is not expected to experience everything that can be experienced in one lifetime. Arts and humanities provide a medium for allowing people to experience more than what their limitations (imposed by reality and self-impressions) allow them to experience. It allows people to feel a sense of empowerment, or a sense of pride that they can do much more or know much more than what they routinely experience and perceive every day.If viewed in light of the above quotation, this interpretation also says that the Congressmen would have had a wider world view, and therefore better understanding of humanity and its interactions if only they allowed themselves to be taught by arts and humanities.This is Moyer’s meaning of democracy. It is more than being concerned with the improvement of the lives of each individual; It nurtures individual freedom and ability. In other words, democracy should be more than a government structure; True democracy also uplifts humanity. In this sense, Moyer’s democracy can be equated with the principles of humanism.Moyers, taking from Cleanth Brooks of Yale, identified both the enemies and allies of democracy. The enemies of democracy are identified as the â€Å"’bastard mu ses’ propaganda which plead, sometimes unscrupulously, for a special cause or issue at the expense of the total truth; sentimentality, which works up emotional responses unwarranted by, and in excess of, the occasion; and pornography, which focuses upon one powerful human drive at the expense of the total human personality† (Moyers, 2007).To counter these, the allies of democracy must be cultivated. These include â€Å"the ‘true muses’ of moral imagination,† which not only arms us â€Å"to resist the little lies and fantasies of advertising, the official lies of power, and the ghoulish products of nightmarish minds, but also open us to the lived experience of others—to the affirmations of heightened consciousness—to empathy† (Moyers, 2007). Is Moyer speaking about the media?Moyers think that the media have left people to become mere receptacles of information, which unfortunately has been corrupted by pundits and biased, conceite d, politicized opinions, and newsfeeds pervade the society. All are fronts for specific political interests, creating principles that are anti-democracy.It is only through liberal education that a person can be liberated from circumstances that are beyond his/her control. Moyer believes that people have been institutionalized in a way that each person has become locked in a separate reality, parochial loyalties and fixed self-perceptions, and everybody becomes a stranger to everybody. Democracy will prosper only if such bonds that separate individuals from one another are destroyed in order to allow â€Å"a life of free and enriching communion† (Moyers, 2007).The present crisis does not involve the existence of problems, issues or lack of policies. The problem is the lack of conversations about the real meaning of democracy—that it is not merely a means of governance but a means of empowering and dignifying people so that they can truly attain freedom, both morally and politically. An entrusted democracy is not true democracy. Moyer thinks that it is time for the people to repossess democracy.Bill Moyers ends his speech by praising Woodrow Wilson for being advocate of democracy. This is quite a surprise for someone like Moyers who is passionate about espousing democracy in its â€Å"deeper† meaning. Woodrow Wilson, based on some of his actions, manifested an undemocratic leaning. It was he, for example, who brought to the US the Federal Reserve which controls or creates monetary policies that some would describe as undemocratic. It was he who brought troops into Mexico and who took the US into WWI.His idealism favored a top-down structure of society controlled by the elite. Lastly, Woodrow Wilson is also known for his support of the Ku Klux Klan, a domestic organization in the United States having national scope and is known for doing acts of violence to further â€Å"white supremacy†. What could be a better manifestation of anti-de mocratic sentiments than a person’s support for the freedom and equality that were the legacy of the forefathers of the United States?Moyer’s sentiments against the media, the government and the â€Å"enemies of democracy† as well as his discourse about the need to discuss the meaning of democracy, and take it from the hands of the elite are well and good but the problem is that he offers no solution in order to help the people and the society to move forward from its current undemocratic and lamentable state. Moyer’s words may have inspired many but the time when such inspiration will be turned into something more tangible is yet to come. Reference Moyer, B. (2007). Discovering What Democracy Means. Retrieved 01 May 2009 from http://www.worldproutassembly.org/archives/2007/02/discovering_wha.html.

Internal Building Security Proposal Essay

Internal Building Security Proposal Access Control is an important part of any business. Anytime a business is under construction it will be more vulnerable to threats and attacks. Construction will need more protection because of the ability to gain easier access to a building because of the open areas within the building. Certain areas in a building are a target for attacks. Some areas are higher risk because of the information or high-value assets within the building. Access Control is the best way to wing out some threats and minimize other threats. Each individual at an access point will have several types of protection such as gates, lighting, cameras, detectors, sensors and other devices that can check individuals thoroughly and make sure each one is authorized to be in the building. Keeping individuals out that have no authorization can lower threats and minimizes chances of damage occurring externally. Access control will work from the outside in to protect a business. Technology is continuing to get better and there are a lot more devices available that can enhance security and help assist the personnel when concerning responsibilities. Access control still needs the support of security personnel to make sure all the devices are functioning properly. Technology has to be maintained to run properly and do what it is designed to do. Access Control was created to keep unwanted individuals from entering a location and to prevent from any employees or personnel from leaving with any valuable information unnoticed. There are so many ways to access a building that any vulnerable areas may be threatened at some point. Access control helps to minimize the vulnerabilities and lower threats against a business. Construction on a building will leave certain areas vulnerable and will be more difficult to secure because of all the individuals coming from outside of the business to do a job. More people can mean more threats, this will need more protection. Some of the types of technology that are becoming popular for protection are wireless access points, cameras, sensors,  detectors, wands, and computers. Security personnel are using these devices to detect and deter crime in the work environment (University of Phoenix, 2008). Wireless Access points and surveillance are becoming more common because of the portability. It is more difficult to carry around a big computer for monitoring purposes and access control. A wireless computer is much more compact and lighter to carry around while handling the responsibilities of monitoring employees at an access point. A building will also have a way for security personnel to monitor different areas of the building by using cameras. A wireless computer can make it easier to monitor these different areas all in one area. Cameras will not take the place of security but can make it easier for security to cover more ground successfully and still be able to perform other duties. One advantage that cameras have is that as long as maintenance is kept up that cameras will run non-stop even when security is unavailable or just in a different location. Crime can still occur with security on patrol. Areas more vulnerable can use cameras to help catch any activity that seems out of place. In most instances cameras are only viewed when something has already occurred and can validate an individual’s where physical where about during a certain time period. Sensors are a growing trend at access points. Many industrial buildings will have products that employees will have contact with during a work day. A business will use sensors on products to keep track of the location, while in the building. One product may be received and shipped from one location to the next until the process is complete and ready to be shipped to another building. Sensors can also be caught at access points if individuals attempt to leave the building with a product without authorization. One device that can find such sensors is the detector. At several access points for employees’ detectors will be present and scanned over an individual to ensure that no sensors are found before leaving a building during lunch and after work hours. A wand is just one type of detector that will scan and have an alarm go off when it detects certain materials. Individuals will have to physically take anything out of their pockets and show that it is not a business product. Another type of detector is a full body detector that can detect different objects on a person without having to do a strip search. Computers is somet hing that is storing more data for a business and also it has the capability of doing other tasks  such as viewing camera feed during recording, and keeping track of authorization, cards, and keys for employees. At different access gates, a card will need scanning before entering. A computer can make sure that the card scanned at the gate is valid. A private intranet will hold information for a business about employees, customers, employers, and the business products and services. This type of device will have access points within the system. A computer will have a private server but is still running on the internet and can be hacked. Hackers will try and find ways to access the information and retrieve or damage it. A business can find ways to strengthen the access points into the private database and prevent hackers from accessing business information. A computer will have software, updates, passwords, and programs to protect intruders from hacking thedatabase without authorization. Computers need protection to prevent from damage. A system that has been hacked can corrupt the system and make it unusable. A way of protecting a system before it is damaged is having a back-up system. If the system is destroyed the back-up can make a business more prepared for any threats or damage to restore the system back to normal (University of Phoenix, 2011). A business will have certain areas that contain more vital information or equipment that can be threatened by construction. Areas that are more high-value need more layers of protection against any threats. Data of a business will contain information such as customer records which will have information, such as where they live, telephone numbers, full names, social security numbers and more which can be used to commit other crimes such as fraud. High-value areas are more vulnerable because the amount of damage that can be done will cost more than in other areas of the building. For instance, bathrooms of a facility will have little to no products and are less of a risk than an office. So the security will focus more on offices because of the amount of value. Some areas may only include security cameras for monitoring an area. A big high-value area could include the main power room. This area can cause damage to not only the building but also to the equipment. The main power room may have heavier walls, more cameras, passwords, security personnel, and other types of protection. There are several considerations that should be kept in mind such as who can access the room, who will be working in a room that is in the high-value areas? High-value rooms will be threatened  normally both internally and externally. If a construction area is near anything high-value at a business, extra precautions may be taken to make sure the area is secure from both types of threats. Internal building security is important to have for every business to protect the business. A business has many assets that are unable to protect themselves. Security personnel are hired to protect the business, the people, and the environment. In a new building security will be less effective because of financial status and experience with threats. The type of threats will vary and the only way to avoid vulnerabilities is attempting to use other existing buildings methods when concerning access control, surveillance, and the protection of high-value areas. A business has to prepare for threats before they occur and then deal with new ones as they arise if there is no prior experience with the type of threat. For example, hackers are always finding ways to hack a system. No code or encryption that is created is identical and all the programs and software in the world can protect a business from all threats. A business needs constant management to evolve with society and the new changes. Taking advantage of new technologies will improve the chance of success for both the business and security. References University of Phoenix. (2008). Design and Evaluation of Physical Protection and Systems.